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When shopping for liquid contours, the key is to opt for cooler tones that mimic a shadow, explains New York City-based makeup artist Suzy Gerstein. Warmer tones, on the other hand, tend to look more like bronzer, which does not have the same effect. Alyssa Brascia is a staff shopping writer at PEOPLE, covering beauty, fashion, home, and lifestyle. She has previously written for InStyle, Shape, Southern Living, and Real Simple. This subtly sculpting highlight and contour compact from Tom Ford is perfect for someone who prefers a natural look and a simple product that’s easy to throw in a travel makeup bag. We like that it comes in four shade combos, helping you achieve a more customized look.
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Powder is an essential step in every makeup routine, whether you’re setting or baking your makeup. While powder contour products can be categorized as drying or too matte, this contour palette from KVD Beauty is a timeless must-have that even dewy skin lovers can appreciate. Mehta loves how the Charlotte Tilbury Hollywood Contour Wand, a 2022 Best of Beauty Award winner, is so user-friendly. "The built-in applicator makes it easy to apply, and the creamy formula means it blends out like a dream," she tells Allure.
Powder Contour
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Its diamond-shaped doe-foot applicator is also ideal for carving out your cheekbones and jawline. For a more subtle look, your fingers are your best tool; however, for more defined results, a brush or sponge is ideal. According to Mehta, the best way to buff out the contour is by starting with short strokes and always blending upward rather than downward. That way, she explains, "your face is not being dragged down, and you don't end up with muddy cheeks." Celebrities have been contouring their faces for quite some time, and the trend has only become more mainstream in recent years — and it's easy to see why.
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However, many makeup artists will use both formulas together to lock their makeup in for the day. “All reality TV stars are contoured to perfection using creams and then layering powder on top,” says makeup artist and content creator Aditya Madiraju. The powders were so pigmented that one tap was enough to bronze up an entire cheekbone. Our tester liked that their combination skin looked radiant without appearing greasy, and the color kept its shade even after hours of wear, settling into the skin without oxidizing or accentuating uneven texture.
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It layered well over foundation and even helped conceal imperfections, like dry patches and pimples. The colors stayed consistent with continued wear, and the finished results were noticeable but natural-looking. What's more, she says, "turning to concealer as a contour is a great way to find your perfect shade since there are so many options and hues."
This contour had a saturated pigmentation that wasn't too intense—we recommend starting with just a little to avoid overdoing it and building the color if needed. One thing to note is that the formula dries down somewhat fast, so you may need to blend it quickly. Also, it doesn't do much in terms of blurring pores or smoothing uneven texture, but it didn't accentuate these issues, either. Just one swipe of each product offered medium coverage, but we could build the color up pretty easily. And since the formula didn’t dry down too quickly, our tester was able to blend before it set.
However, depending on your skin tone, you might need to spend some extra time buffing it out with a damp makeup sponge to avoid a muddy look. And although it doesn't come with a highlighter component, the bronzer helps you achieve a multidimensional effect. We thought the shimmery, bronzy shades and golden undertones of this Hourglass palette provided the perfect amount of pigment to create a natural-looking glow.
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If you're concerned about the possible contamination of talcum powder but don't want your makeup to soak up all the moisture in your skin, this one's for you. Glo Skin's Contour Kit comes with four triple-milled, talc-free powder pans. We were surprised by how much better it felt on our skin than some cream formulas we tried—it may have even converted the cream devotees among us to switch to powder. Highlight is not a substitute for concealer, just an extra step to add dimension to your face.
Best with Powder and Cream
Neither clung to dry spots or accentuated texture; instead, the featherweight contour and highlight complemented her foundation. "You can go darker based on how dramatic you want the final effect to be," she adds. In the video, Tilbury says that no other beauty product compares to the “dreamy, fresh, glass-like, candlelight skin” effect of the wands.
We consider the Sephora Collection Trio Contour Face Palette the perfect pick for anyone who's new to contouring. Both Light-Medium and Medium-Deep palettes come with two complementary contour hues and a satin highlighter. Bhatty recommends Rare Beauty's Liquid Touch Brightening Concealer for its "airy and light" formula, which is available in a whopping 48 shades.
Offering the best of both worlds, this two-pan kit comes with a matte cream for defining your features and a bronzing powder for warming and illuminating. We found the contour buttery-smooth and appreciated that it didn't look cakey or feel oily. A little of the highly pigmented color went a long way, and we were able to build it up to our desired shade. Combining the cream and powder left us with sculpted cheekbones—without looking overly contoured—and a healthy-looking glow. The silky-smooth powder feels like a cream and blends like a dream with a makeup sponge.
"This set features a powder and cream contour, so you're getting the best of both worlds," she says. "I love starting with the cream and setting it in with the powder, to ensure nothing moves throughout the day." Black believes that Mario Dedivanovic, aka Kim Kardashian's makeup artist, is the master of contour — and we couldn't agree more. "Of course, the Makeup by Mario Soft Sculpt Shaping Sticks are brilliant. They are blendable, easy to use, and work equally as well over bare skin or foundation," says Black. Well, you came to the right place, now you just have to find the right products that work with your beauty routine. We rounded up the 19 best contour products in cream, powder, stick, and palette categories for you to choose from.
And even with multiple layers, the complexion-complementing colors never looked orange, muddy, or streaky. The fine, lightweight powder went on smoothly without flaking, looking too dry, or settling into fine lines. This contour palette really impressed us, especially considering the wallet-friendly price tag.
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